What Defines a Client's Temperature

Modified on Tue, 27 Jun 2023 at 11:03 AM

In short, other than Cold and Fire (opposite sides of the thermometer), you do!

When a Client enters fitDEGREE they are Cold to your studio. That’s because they have never made an interaction, meaning they have not registered for anything nor have they ever purchased something before at your studio. Once a Client makes an interaction (registration or purchase), they will automatically be moved to Cool. (*note: if the 1st registration is made by an admin, or a customer attends a free session, it will also move the client to cool)

The temperatures warm and hot are defined by the studio. Studios can use class packs, one-on-one packs or memberships to create a sales journey for each Client and lead them through a pipeline of offers.

As noted, any interaction will move a Client from Cold to Cool. That being said, depending on what the Client purchases, it can accelerate them to Warm, Hot or even Fire! This can be done by assigning “Temperature Progression” to a Payment Option. This can be found when creating/ editing the Payment Option and using the drop down for “Purchase of this class pass progresses the clients temperature”. The same concept applies for moving clients to Warm and Hot.
Fire is reserved for clients who have a card on file for autopay or are registered for a continual membership that does not have a defined temperature pipeline.

A Quick Breakdown:
Cold --- never interacted with the studio. no registrations, no purchases
Cool --- at the very least they have made any type of purchase or registration
*Cool* - Warm - Hot --- all defined by the studio. Studios can say a certain class pack brings someone from cold to cool, cold to warm, cold to hot
Fire --- card on autopay for a continual monthly membership

Things to note:

Client temperature cannot be reset back to a lower "temperature". 

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