What is an Intro Offer?

Modified on Wed, 24 May 2023 at 04:36 AM

Intro offers are used to attract new clients to try your business. They allow customers that have never interacted with your business before to purchase a short term package at your facility to test it out your offerings before making a longer term commitment with a membership purchase. Intro offers can be created to include classes, one-on-one services, or can include both if your facility offers both. 

The goal of an intro offer is twofold:
  1.  It allows a new client the opportunity to get to know your business and services
  2.  It gives you an opportunity to create a meaningful relationship and show value.  

Ultimately, the end result is to convert new clients from an intro offer to becoming long term members of your business. It’s important to note that the structure and price points of an intro offer will vary from one business to the next based on location, demographic, and modality.

Things to Note:
  • Intro offers are ONLY available for purchase by clients that have never "interacted" with your business before. Meaning they have never made a reservation or a purchase. 
  • Intro offers are only promoted to your COLD clients in the app. This means that none of your current clients will be able to see the intro offers on the app. 
  • Share links for purchases can be given to cold clients to purchase from. However, they will not work for clients that are not COLD in your system. (ex. If you make a client profile for a client on your admin and sign them up for class. Since a reservation was made in their name, they will no longer be able to purchase the intro offer from the app or through a share link sent to them. However you can purchase the Intro offer for them through our admin. 
  • Admin Team Members can sell an intro offer to any client at any time, but ONLY via the cart checkout process in the admin or OTG app

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